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Going to be appreciating a nice Guinness draft. You can get that on emphasis on camera there. Stout. There we go. Look at that. That's stunning. A big Guinness follower for a long period of time. Let's see if this comes with on the microphone for everyone below. If you are a Guinness fan, you listened to that cartridge in their standing out.


I'm going to have to do this for you. Get that focus there on that video camera. There we go.


They just like enjoying it. Father makes them do it. That's great stuff right there.

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I'm not going to tell anybody. And do not inform my daycare girl that I'm going to be going to in regarding an hour to choose up my little girl that we videotaped this below Wednesday mid-day. In all seriousness here, we're going to talk today regarding what are Google stacks.


We're going to demystify it a little bit and talk regarding what it is and how you could be able to utilize that for your business. Before we do that, I intend to mention our free split second search engine optimization audit tool. Go onto, click in the leading right corner, yellow switch, cost-free instant SEO audit.


And it's going to give you a quick strike checklist of some things to take treatment of and score and things like that. Utilize it as frequently as you desire. Google heaps, what are they?


I'm going to go through some examples and speak concerning not the in-depth details regarding exactly how to build it, but much more what is it? There you go.

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It's kind of like using the silo technique that we discussed back in episode 60 for structure web content within your website where you're mosting likely to be interlinking some things together to type of build this network of relevance and after that point that towards something with intent. So there's some design here, some details style to do this the proper way.


This is obtaining a little bit even more of the Search engine optimization hoax and leveraging Google. And if you do this the incorrect means the idea process is as Google proceeds to improve its algorithm and attempt to weed out spam, that if you're spammy and doing this, you're going to get captured.


So what I'm going to walk via here, it's kind of the present best practices from a whole lot of the leading search engine optimization minds available on exactly how to do this properly to still utilize it, however maybe protect on your own a little for the future. Initial points initially, what is a Google stack? Like I said, you're generally leveraging Google properties to develop even more importance and info regarding your brand, your search phrases, and your content.

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Actually any of these residential or commercial properties that are had by Google, these apps that Google gives, most of them are cost-free or you can even have a paid subscription to some of these depending upon exactly how you take advantage of it. Essentially what we're going to be doing right here is developing material in each of these applications, each of these Google properties, and after that kind of linking it all with each other.


If you have three primary services, allow's just claim if you're automobile repair service, if you do radiator fixing, transmission repair service, and oil changes, obtain set up on a Google docs account and actually allow me stop right there. There's something I did wish to make clear on the front side.


So you might need to leap with a hoop or more to set up a new Google account, yet you must probably YOURURL.com currently have one if you have actually been doing search engine optimization and leveraging those various other devices. So you're going to require that as a requirement. Currently you get yourself set up on Google docs and those 3 categories, the radiator repair, transmission repair work, and oil changes, within Google docs produce a new doc, just one page about each of those subjects, much like you would produce a webpage on your web site.

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Do not have it be identical, however you're going to want to claim the very same example. What is it about? Information. If you're targeting a certain geographical location, possibly speaking about that. I suggest, create a doc that's properly like a web page in that regard what you're trying to interact from next page a search engine optimization viewpoint.


Once again, make use of the key phrases, write web content. Each one of these points that you're doing, Google has Google docs.


And I must claim also, over the in 2014 there's been a great deal of individuals evaluating some well-known Search engine optimizations around. In the past, you might desire to such as link your website in that Google doc. Like to learn more, take a look at our webpage below or reference this web page for the understandings or whatever.






Much like when we develop the silo web content, once again, back to episode 60, we're interlinking these web pages with each other, but we're not possibly linking them to your homepage, right? There's a particular structured design you're attempting to do here. What you wish to link to and what explanation you wish to prevent connecting to.

Google Authority Stack for Beginners

You can make this web content private, these docs personal, you can make them public. You can make it public with the web link and after that that web link is what you can utilize to kind of link these various documents and possessions together. So see to it they're all connected. The other point you're going to intend to do is you're going to intend to get set up on Google drive which's exactly how then you can actually bring all these with each other and arrange them in a spot.


I'm sorry with Google drive and the term Google heaps, if you assume about it, that's kind of what this is - Google Authority Stack. You're stacking this information together within Google?